Conversion-first design
Click-to-call, sticky contact, and trust above the fold. Every layout decision points to one action: getting in touch.
★ Web design + local SEO · Built in Wisconsin
Lodestar Studio builds fast, conversion-built websites and local SEO for Wisconsin service businesses. The kind that turn a "near me" search into a booked job or a signed case. One studio, a specialist in your industry.
★ Pick your field
Lodestar builds for the way each industry actually gets found and hired. Every site is tuned to one field's customers, one field's search habits, one field's way of winning work. Here is where I go deep.
For Wisconsin PI attorneys. Sites that turn the 2 a.m. "injury lawyer near me" search into a signed case, with the trust signals and intake that actually convert.
Visit the law siteFor Wisconsin heating & cooling contractors. Click-to-call sites that turn "furnace repair near me" into booked jobs, so you stop renting overpriced leads from Angi.
Visit the HVAC site★ What I build
The aesthetic changes by industry. The engine underneath does not: fast, findable, and built to convert the person on the other end of a phone.
Click-to-call, sticky contact, and trust above the fold. Every layout decision points to one action: getting in touch.
Rank for your town plus your service. Google Business Profile, local schema, reviews, and pages that win the map pack.
Mobile click-to-call, smart forms, and chat hooks, so the after-hours inquiry never slips to a competitor.
Sub-second loads on clean code. Speed Google rewards and customers feel, on every device.
WCAG 2.1 AA by default: keyboard nav, contrast, alt text, focus states. Reaches every customer, lowers your risk.
Managed hosting, backups, updates, and a monthly report you'll actually read. Your site stays fast and keeps improving.
★ Why Lodestar
I go deep in a few industries instead of shallow in all of them. Your site speaks your customers' language because it was built for your field, not a generic template.
It starts with a free, specific review of your current site: what's working, what's costing you customers, and exactly what I'd change. No pressure, no jargon.
The domain, the code, the content, every account. No proprietary platform holding your business hostage. If we ever part ways, it all goes with you.
I know how Wisconsin searches and how Wisconsin hires. Local through and through, from Milwaukee to the Northwoods.
These are targets, not promises. I hold every build to them before it goes live.
★ How it works
I audit your current site, your competitors, and the searches that bring you work. You get a clear picture of where customers are leaking out. No cost, no obligation.
A conversion and keyword plan, then a distinctive design built for your industry, not a recycled theme.
Fast, accessible, mobile-first development with tracking wired in. Migration with no downtime, so you keep the rankings you've earned.
Ongoing SEO, content, and monthly reporting that ties the work back to one number: customers.
★ Free site review
Tell me a little about your business and I'll send back a free, no-pressure review of your current site: what's working, what's costing you customers, and exactly what I'd do about it.
Your request is in. I'll review your site and reply within two business days.